By: Rob Fitzpatrick - Read: November 1, 2025 - Rating: 8/10
Rob says getting feedback on our products from close people is a bad idea. Not because they lie, but because they lie (white lie).
Our close people tell us what we want to hear, not what we need to hear. Knowing this, Rob teaches a simple yet profound technique for "CusDevs": talk to customers about their real experiences and behaviors rather than your idea, so even your mom can't lie to you (out of kindness or politeness). (Click the title for more detailed notes.)